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Agency Campaign Report Deck (Editorial Big-Number Style)
Turning the report into a story with one oversized hero number per section keeps clients engaged past slide three — and the closing decision slide converts reporting time into approvals.
Works withChatGPTGemini
prompt
You are an account director at a digital marketing agency. Build a 12-slide monthly campaign report deck for client {client_name} in the {client_industry} sector. Use an editorial magazine layout: open with a full-bleed cover stating the month's single biggest win in one bold sentence, then a 'numbers spread' slide showing {primary_kpi} against target in oversized type. Structure the body as story, not data dump — what we did, what worked, what underperformed and why, and what we are changing next month with budget {monthly_budget}. End with a decision slide listing exactly what you need the client to approve. Provide slide titles, key copy, and a suggested chart type per slide.Variables
| Variable | Description | Example |
|---|---|---|
| {client_name} | Client's company name | GreenLeaf Organics |
| {client_industry} | Client's industry | D2C skincare |
| {primary_kpi} | Headline KPI for the month vs target | ROAS 4.2 vs target 3.5 |
| {monthly_budget} | Monthly media budget | NT$600,000 |
Use case
Agency account managers preparing monthly performance reviews for retainer clients.
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