← Proposals
Marketing Retainer Proposal (Scope-Fence)
The 'Not included — quoted separately' box is the difference between a profitable retainer and six months of free extra work. Exact deliverable quantities make the value auditable — and renewals an easy yes.
Works withChatGPTClaude
prompt
Draft a monthly marketing retainer proposal from a freelance marketer to {client_business}, priced at {monthly_fee} per month for a {contract_length} engagement focused on {service_focus}. Structure: a two-sentence problem framing built around the client's own goals; a 'What you get every month' section as a bulleted deliverables list with exact quantities (e.g. 12 posts, 2 performance reports); a clearly fenced 'Not included — quoted separately' box to prevent scope creep; a simple 3-step onboarding timeline for the first 30 days; and a results-review clause at day 90. Keep it under 550 words in plain, confident English with no agency jargon, and write the deliverables so specifically that both sides could audit them at month's end.Variables
| Variable | Description | Example |
|---|---|---|
| {client_business} | The client's type of business | a skincare clinic in Taipei |
| {monthly_fee} | Monthly retainer fee | NT$45,000 |
| {contract_length} | Length of the engagement | 6-month |
| {service_focus} | Main services covered by the retainer | Instagram content and ad management |
Use case
A freelance marketer or small agency converting a one-off client into stable monthly recurring revenue.
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