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三方案定價頁文案（錨定心理學）
直接套用行為經濟學的誘餌定價與價格錨定，讓中階方案變成顧客的不二之選，內建 FAQ 還先一步化解退款與升級疑慮，省下一整輪改稿。
適用模型ClaudeChatGPTGemini
prompt
Create pricing page copy for {business_name}, a {service_type} serving {customer_segment}. Build three tiers — a lean entry plan, a 'Most Popular' middle plan priced at {core_price}, and a premium anchor plan — using decoy pricing so the middle tier feels like the obvious choice. For each tier write a persona-based plan name, a one-line who-it's-for subtitle, 5-7 benefit-phrased feature bullets describing outcomes rather than specs, and a distinct CTA verb. Then add a 4-question FAQ that pre-handles refund, upgrade, billing-cycle and team-size objections, plus one trust line under the buttons. Keep the entire page under 450 words, scannable, and free of jargon.變數說明
| 變數 | 說明 | 範例 |
|---|---|---|
| {business_name} | 公司或服務名稱 | Pixel Forge Studio |
| {service_type} | 服務或產品類型 | subscription web design service |
| {customer_segment} | 主要目標客群 | small e-commerce brands |
| {core_price} | 中階主打方案的價格 | US$299/month |
使用情境
正在規劃定價頁、不確定三個方案怎麼排才會成交的 SaaS 創辦人或服務工作室主理人。
搭配工具
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